It will make you money

The Design Council conducted a national survey of businesses and identified those where the use of design had made a direct impact their results such as competitiveness, market share and turnover. They called these businesses “design alert” and here’s what they found:

Improve sales, profits, turnover and growth

Using and valuing design brings bottom
line benefits, and those who understand and act on this will have a competitive edge over the rest.

Rapidly grow your business

Design alert businesses are nearly six times as likely to see design as an important part of their business
strategy. Shares in design-led businesses have outperformed the FTSE 100 by more than 200% over the past decade.